Jeff Bezos is the richest man on the planet. The American entrepreneur has played a key role in the growth of e-commerce as founder and CEO of Inc.

Once upon a time, Amazon was a prime example of a situation in which the hype created around the company had little to do with reality. Within just 14 months, the headlines changed from «Amazon founder was TIME magazine's man of the year» to «Analysts: Amazon could go bankrupt». Nothing like this has ever been seen before in the business world.

Many years have passed since then, and Amazon is thriving.
What's more, the online retailer is now the world's leading retailer of goods with little to do with the books that Amazon started with.

Jeff is a man whose thoughts are often quoted.

The 5 most interesting thoughts are provided below.

  • «All business should always stay young. If your customer base is aging with you, you're a Woolworth's chain».

  • «There are two types of companies: those that want to charge customers more, and those that demand less from them. We are the second type».

  • «Your limits are my possibilities».

  • «If you only take actions that you know the outcome of, your business won't last».

  • «No business plan stands the test of reality. Reality is always different from the picture presented in the plan».

So what makes the most successful people in the world different from everyone else?

They think differently, communicate with those who challenge them, consider the shelf life of an idea, and live differently. And in the example of Jeff Bezos, we can see this.
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