AMAZON ADS: TYPES AND TIPS FOR OPTIMIZING ADVERTISING CAMPAIGNS
As you know, there are 3 advertising formats on the marketplace:
▪️ Sponsored Products
▪️ Product Display
▪️ Sponsored Brands
To avoid confusion, let's clarify: Product Display is a subspecies of Sponsored Products, it is also aimed at advertising a specific private product (not a brand)
At the same time, it is often discussed separately, in isolation from Sponsored Products, and is allocated to a separate type of advertising on Amazon
So, we have different types of advertising, and we are faced with the question of its optimization
We offer to disassemble the 3 main chips for successful targeting of your brand:
1⃣ Targeting branded keys on Amazon
In this case, you need to set up a campaign using capture tactics through branded keys on Amazon:
▪️ highlight the list of the main competitors on the Amazon marketplace that you want to get into the issue with
▪️ enter brand names (in the spelling in which customers can search for them)
Create an advertising campaign targeting these keywords and track the number of impressions, achieving meaningful coverage.
2⃣ Targeting Amazon products and categories
In this case, choose to display on Amazon Advertising:
▪️ Similar brands whose customers are potentially included in your target audience categories by relevance: in Sponsored Brands, you can specify them by brand, price range, see the rating.
▪️ Sponsored Products – all the same + Prime-delivery.
3⃣ Match type «Replacement» in Amazon campaigns
This feature is designed to show your ads to customers who view a page with detailed information of those products that are similar to yours.
This type of Amazon Advertising compliance only works in campaigns with automatic targeting and to select it you need:
▪️ create a Sponsored Products campaign
▪️ choose automatic targeting
▪️ select the Substitutes option that appears in the campaign manager
As you can see, the Amazon advertising platform is constantly evolving and if you want to succeed, it is important to adapt to these changes
AMASELLZONE IS YOUR FAITHFUL COMPANION ON THE AMAZON PLATFORM!
▪️ Sponsored Products
▪️ Product Display
▪️ Sponsored Brands
To avoid confusion, let's clarify: Product Display is a subspecies of Sponsored Products, it is also aimed at advertising a specific private product (not a brand)
At the same time, it is often discussed separately, in isolation from Sponsored Products, and is allocated to a separate type of advertising on Amazon
So, we have different types of advertising, and we are faced with the question of its optimization
We offer to disassemble the 3 main chips for successful targeting of your brand:
1⃣ Targeting branded keys on Amazon
In this case, you need to set up a campaign using capture tactics through branded keys on Amazon:
▪️ highlight the list of the main competitors on the Amazon marketplace that you want to get into the issue with
▪️ enter brand names (in the spelling in which customers can search for them)
Create an advertising campaign targeting these keywords and track the number of impressions, achieving meaningful coverage.
2⃣ Targeting Amazon products and categories
In this case, choose to display on Amazon Advertising:
▪️ Similar brands whose customers are potentially included in your target audience categories by relevance: in Sponsored Brands, you can specify them by brand, price range, see the rating.
▪️ Sponsored Products – all the same + Prime-delivery.
3⃣ Match type «Replacement» in Amazon campaigns
This feature is designed to show your ads to customers who view a page with detailed information of those products that are similar to yours.
This type of Amazon Advertising compliance only works in campaigns with automatic targeting and to select it you need:
▪️ create a Sponsored Products campaign
▪️ choose automatic targeting
▪️ select the Substitutes option that appears in the campaign manager
As you can see, the Amazon advertising platform is constantly evolving and if you want to succeed, it is important to adapt to these changes
AMASELLZONE IS YOUR FAITHFUL COMPANION ON THE AMAZON PLATFORM!
